NEW YORK — The vast majority of American cell phone users (which is the vast majority of Americans) would pay extra to be able to listen to their local radio stations on their phone.
With all this talk about Pandora, iTunes, iheartradio, and all the other apps, 76 percent of cell phone owners would pay a one-time fee of 30 cents just to be able to tune to 107.9 or 101.7 on the FM dial, according to a poll conducted by Harris Interactive, one of the world’s leading research firms.
But we should mention, as a caveat, that the survey was commissioned by the National Association of Broadcasters. The 30 cent fee doesn’t seem significant either.
What is significant is that 71 percent of those aged 18-34 said they would actually listen to local radio if the feature was available.
Those surveyed cited local weather and musical preference as reasons why they’d listen to radio.